In 2025, The Asia Records is proud to officially recognize Pokémon as the Highest-Grossing Media Franchise in the World, a title earned through nearly three decades of cultural influence, innovative expansion, and unmatched global appeal.
What first began in 1996 as a simple Game Boy adventure about catching and training creatures has grown into a worldwide entertainment powerhouse. Today, Pokémon spans video games, trading cards, merchandise, anime, films, live events, mobile apps and more — creating a multi-generational fanbase that continues to grow stronger each year.
Pokémon’s success in 2025 reflects not only the strength of the brand, but also its ability to constantly reinvent itself. From the ongoing popularity of the Pokémon TCG, to the strong performance of Nintendo Switch titles, to the global impact of mobile experiences such as Pokémon GO, the franchise has consistently shown its ability to evolve without losing the heart of its original storytelling.
With total revenue surpassing every other entertainment franchise in history — including major Western IPs — Pokémon stands today as a symbol of timeless creativity, community, and global connection.
For this outstanding achievement, The Asia Records proudly awards Pokémon the official title of:
A legacy built over decades, and one that continues to inspire fans around the world.
