What Automotive, Mobility and Logistics Achievements Can Qualify for an Asia Record? A Guide for Carmakers, EV Brands, Dealers and Freight Companies

Electric vehicles awaiting shipment at an Asian container port, illustrating automotive and logistics achievements that can be measured for record recognition

An electric vehicle brand announces that it doubled its numbers. A dealer group has its best year ever. A freight forwarder moves more containers than any year before. All three may have achieved something remarkable. But each of them could be counting something different: orders taken, cars invoiced to dealers, vehicles handed to customers, or boxes that physically crossed a port.

In automotive, mobility and logistics, the hardest part of a record claim is rarely the size of the number. It is being precise about what the number represents. This guide explains what kinds of achievements in the sector can be proposed for an Asia Record, what verified Record Holders in the field look like, and how to prepare a claim that an assessor can actually check.

What Verified Asia Record Holders in Mobility and Logistics Show

The official Asia Record Holder directory already includes several companies from this sector. Their record titles show how mobility achievements are framed in practice. The titles below are published in Chinese; the English descriptions are provided for reference and are not official titles.

Record Holder Official Record Title English Description What Is Being Measured
VinFast 2025年度汽车制造商同比电动车交付量增长最高(翻倍)纪录 Highest year-on-year growth in electric vehicle deliveries by a car manufacturer in 2025 (doubled) Growth in deliveries between two comparable periods
ZEEKR 2025年度领先豪华高性能7座电动车品牌亚洲纪录 Leading luxury high-performance seven-seat electric vehicle brand, 2025 Position within a narrowly defined vehicle segment and year
TNS Log Services 2025年度物流公司运输标准箱(TEUs)数量最多 Most TEUs transported by a logistics company in 2025 Total container volume in a standard industry unit over one year

Each title contains three elements: a defined subject (a car manufacturer, a brand in a specific segment, a logistics company), a defined measure (delivery growth, segment position, TEU volume), and a defined period (2025). That structure is a useful starting point for any company in the sector.

Types of Mobility Achievements That Can Be Proposed

Asia Record accepts proposals from businesses, organisations and institutions when the achievement can be clearly defined, measured and supported by evidence. The examples below are illustrative types of claims, not existing records or guaranteed categories.

Vehicle manufacturers and EV brands

  • Deliveries to customers in a defined market and period
  • Year-on-year growth in deliveries, measured on the same basis in both years
  • Number of models or variants offered in a specific powertrain category
  • Production output from a single plant over a defined period

Distributors and dealer groups

  • Number of showrooms, service centres or authorised outlets operating on a stated date
  • Vehicles handed over to customers in a single day, event or campaign
  • After-sales service volumes, such as vehicles serviced at one centre in a year

Logistics, freight and shipping

  • Container volume in TEUs handled or transported in a year
  • Shipments, consignments or parcels delivered within a defined network
  • Number of trade lanes, destinations or warehouse locations served

Fleet, ride-hailing and mobility services

  • Completed trips or passenger journeys over a defined period
  • Size of an active electric fleet on a stated date
  • Distance travelled by a fleet, using telematics data

Charging and infrastructure

  • Number of operational charging points or stations in a defined territory
  • Charging sessions delivered or energy dispensed over a year

The Counting Problem: Which Number Are You Claiming?

Mobility companies report many different numbers, and they are often used interchangeably in marketing. A record claim cannot do that. Before you apply, decide which event you are counting, and use it consistently for every period and every comparison.

Metric What It Actually Counts Typical Supporting Records Common Pitfall
Bookings or orders Customer intent, often with a refundable deposit Order system exports, deposit records Includes cancellations and duplicate orders; rarely suitable as a “sales” figure
Wholesale sales Vehicles invoiced from manufacturer or distributor to dealers Invoices, distributor statements Measures stock moved into the network, not cars reaching customers
Retail deliveries Vehicles handed over to end customers Handover records, delivery notes, customer acknowledgements Timing differences at year-end; delivery definitions vary between markets
Registrations Vehicles registered with a road authority Official registration data, authority extracts Dealer pre-registrations and demonstrators can inflate figures
TEUs Container volume converted to twenty-foot equivalents Bills of lading, booking confirmations, terminal or carrier reports Conversion rules for 40-foot and 45-foot containers differ between contracts and statistics
Trips or journeys Completed rides or passenger movements Platform logs, telematics data Cancelled, test or duplicate trips left in the dataset

Take TEUs as an example. A 20-foot container is one TEU and a 40-foot container is two. Some statistical conventions count a 45-foot container as 2.25 TEUs, while many commercial contracts treat it as two. Neither approach is wrong, but a claim should state which rule was applied. It should also state whether the figure covers containers transported, booked, or merely handled as an intermediary.

Growth Claims Need a Clean Baseline

Growth is a natural way for fast-expanding brands to frame an achievement, as the VinFast entry shows. A growth claim, though, is really two measurements and a calculation. To keep it verifiable:

  1. Use identical definitions in both periods. If 2025 counts retail deliveries, 2024 must count retail deliveries too, not wholesale.
  2. Keep the scope identical. Adding new countries or brands in the later year changes what is being compared. State this clearly if it applies.
  3. Show the arithmetic. Give both absolute figures alongside the percentage or multiple, so the calculation can be reproduced.
  4. Fix the dates. Calendar year, financial year or a rolling twelve months, but the same period type for both sides.

Segment and Leadership Claims Need Clear Boundaries

Some mobility recognitions concern a position within a segment rather than a raw count, as with the ZEEKR entry for a specific class of seven-seat electric vehicle. Claims like this depend on how the segment is drawn. Before applying, the segment’s limits should be explained: vehicle type, seating, powertrain, price band, market and period. Applicants should also identify credible market data or independent sources that place the brand within that segment. The narrower and more objective the boundary, the easier it is to assess.

Editorial Checklist: Preparing a Mobility or Logistics Claim

The following editorial checklist is intended to help applicants prepare. It is not a list of official Asia Record criteria. Official assessment looks at whether a proposal is clear, measurable, standardised, verifiable and ethically executed. Exact evidence requirements depend on the proposed record and should be confirmed with Asia Record.

  • One counting event: Have you chosen orders, wholesale, deliveries, registrations, TEUs or trips, and used only that?
  • Defined scope: Is it clear which entity, brand, market, fleet or network is included, and what is excluded?
  • Fixed period: Are start and end dates stated, with a consistent cut-off rule?
  • Source data preserved: Do you have the original system exports, invoices, delivery notes or carrier reports, not just a summary slide?
  • Independent cross-checks: Where available, can audited figures, registration data, port or carrier statements, or industry data support the claim?
  • Clean data: Have cancellations, test vehicles, demonstrators, duplicates and internal transfers been removed or explained?
  • Authority to claim: Is the applicant the entity that actually achieved the result? A regional distributor, for example, may need the manufacturer’s agreement before claiming a group-wide figure.

Common Reasons a Mobility Claim Needs More Information

According to the official Asia Record application guidance, submissions commonly need more information when the record title is unclear, the measurement method is undefined, evidence is missing, dates are inconsistent, or the applicant cannot show authority to make the claim. In this sector, those problems often look like this:

  • A press release figure that mixes bookings with deliveries
  • A group total that includes subsidiaries or markets the applicant does not control
  • TEU totals with no stated conversion rule, or that combine transported and booked volumes
  • A growth percentage supplied without the underlying figures for both years
  • A segment claim with no explanation of how the segment was defined

Record Recognition Is Not Regulatory Approval

An Asia Record recognises a defined, measurable achievement. It does not replace vehicle type approval, safety or emissions certification, homologation, licensing for transport or freight operations, customs authorisation, or any other legal or regulatory requirement. Companies should describe their recognition accurately and keep it separate from compliance claims in marketing and sales materials.

How the Process Works

The official process begins with proposing a measurable achievement and submitting the application form with accurate applicant details. Supporting evidence follows, then an initial assessment of whether the proposal is clear, measurable, standardised and verifiable. The evidence is then verified. Asia Record may request further information if the submission is incomplete. The outcome is communicated, and where applicable, approved recognition details may be published in the official Record Holder directory. The Asia Record verification process explains the assessment in more detail.

Fees can vary by record category, assessment requirements and services requested, and timing depends on the completeness and complexity of the submission. Contact Asia Record for current information before you submit.

Think your achievement could qualify? Review the nomination process and submit your proposal.

Frequently Asked Questions

Can a car manufacturer or EV brand apply for an Asia Record?

Yes. Businesses, organisations and institutions may propose a measurable achievement for Asia Record recognition. The directory already includes vehicle brands such as VinFast and ZEEKR. Each proposal is assessed on its own definition and evidence.

Can a logistics company apply based on container volume?

A container volume claim can be proposed if it is clearly defined and supported by evidence. TNS Log Services, for example, is listed for a TEU-based record covering 2025. Applicants should state which unit and conversion rule they used and whether the volume was transported, booked or handled.

Should we use sales, deliveries or registrations?

Use the measure that best represents the achievement and that you can document consistently. Choose one counting event and apply it to every period and comparison in the claim. Avoid mixing it with other figures.

Can a regional distributor claim a manufacturer’s figures?

The applicant must be able to show authority to make the claim. A distributor can usually document achievements within its own territory and operations. Wider brand or group figures may need the involvement of the entity that owns them.

What evidence does Asia Record require?

Evidence should demonstrate the achievement, how it was measured and the conditions under which it was achieved. Depending on the record, it may include documents, measurement records, photographs, video, witness statements and credible first-party or independent sources. The Asia Record FAQ covers common questions about applications and verification.

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